Does Good Design Matter in Social Media?


RSVPs Closed
A Social Media Week debate, hosted by

On social media, brands post everything from print-magazine-worthy images to out-of-focus iPhone photos.

But in a world where speed and frequency are valued above all else, have some brands lost sight of the importance of good design?


Or on the flip side: Does good design even matter in social media?


Join us as a panel of social media marketers, creatives, and industry experts duke it out in an attempt to figure out design's place in social media.


Among the topics up for debate:

 

* UGC collaboration and curation: How do you involve fans without diluting the brand aesthetic?
* Designing for your audience and designing for your brand: What’s the balance?
* Social media design: What were 2013’s biggest hits and misses?


Cocktails and hors d'oeuvres by Brother's Green.

CODE AND THEORY


MODERATOR

LAUREN DRELL

Branded Content Editor

Mashable

DEBATE TEAM 1

COREY GEHRT

Strategy Director, Brand Design Group

Code and Theory

CLARE BROWN

Social media manager

Maybelline New York

ALEXIS KAPLAN

Brand Strategist

Tumblr

DEBATE TEAM 2

APU GUPTA

CEO and Co-founder

Curalate

ANNA SCHILAWSKI

Social media manager

essie

SARAH MALOY

Social media manager

Shutterstock

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